White Hat Search Engine Optimization (SEO)

white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP). 

Tactics for improving a website's placement in search results include:

• Ensuring that the title  and URL include important keywords.
• Adding sufficient relevant keywords to text on the page -- but not keyword stuffing.
• Adding links and buttons that will draw a reader deeper into the site. 
• Featuring links to social media accounts and interacting with users in those accounts. 
• Posting video content. 

White hat, on the other hand, uses organic techniques and demands quality in a site in order to ensure it performs well for search. This means that numerous factors have to be taken into consideration and optimized, such as:

·         Written content

·         Images and video

·         Meta information

·         Site architecture

·         Site performance

Do not go with Black Hat SEO. Always follow white hat SEO

If we are doing black hat seo it means we are creating problem for site. In future if google announce his updates then 100% site would be paralyses and will be removed from google database.