Search Engine Marketing Work Process

Our work process is given below:

INITIAL RESEARCH

1.       Market Research & Competitor Analysis.

2.       Thorough Keyword Research and Selection.

3.       Website Analysis.

4.       Designing a better strategy

ADS CREATION

1.       Text based Ads creation

2.       Display banner ads creation

3.       Dynamic Ads creation

4.       Video Ads ( Video provided by client)

ACCOUNT & CAMPAIGN SETUP

1.       Creation of Adwords/PPC Account (if not already registered)

2.       Designing campaign structure.

CAMPAIGN CREATION

1.       Display campaign

2.       Re-marketing campaign

3.       Video campaign

BUDGET ALLOCATION

1.       Strategic Geographical Targeting and Ad Scheduling

2.       Advanced Tracking setup using Google Analytics

3.       Conversion tracking setup to measure leads & sales

4.       Use Advanced Ad Grouping techniques to Increase Relevancy

REGULAR OPTIMIZATION

1.       Ensure ongoing keyword research and trend study for new keyword additions

2.       Drafting Effective Ad Text Using Tested Best Practices

3.       Careful and Complete Negative Keyword Selection and Implementation

4.       Proactive deletion of poor keywords and negative keyword management

5.       Ongoing ads performance analysis and A/B testing

6.       Bid Optimization to get maximum ROI

7.       Ensure continued Keyword Performance Analysis

8.       Choose the Right Cost per Click and Budget Options based on Market Competition and Advertiser Budget

9.       Careful analysis of all metrics to get maximum quality clicks and improved Return

10.   Landing Page review and optimization

11.   Click Fraud Monitoring

REPORTING

1.       we will give you full access to your account

2.       we will Provide easy to understand report weekly or monthly

3.       we will guide on how client can see important reports

Our adwords management helps your website to

·         Gain more visibility in India or abroad

·         Increase enquiries of each products

·         Increase sales

·         Improve brand awareness